Toyota Stadium - FC Dallas
- Andrew Kulyk
- Oct 16
- 4 min read
Updated: Oct 17
Photos by Andrew Kulyk, Stadium Journey
Stadium Info FANFARE Score: 4.29
Toyota Stadium 9200 World Cup Way Frisco, TX 75034
Year Opened: 2005
Capacity: 20,500
A work in progress rises in Frisco
The FC Dallas franchise was already a trendsetter back in the early 2000s, when they designed and built one of the first soccer-specific stadiums in Major League Soccer. The size, configuration, and intimate game day experience became an instant hit. The template has since been emulated across the entire swath of the league, with a building boom continuing in existing and expansion cities.
FC Dallas took it one step further, adding the National Soccer Hall of Fame, which opened in 2018. This is a resplendent museum and interactive series of exhibits, adding a unique dimension to this complex and making it a true destination even on non-game days.
Come 2025, and it will be an entire remake and reimagination of Toyota Stadium. Just about the entire stadium is being demolished and remodeled, side by side, and come 2028, a completely new venue will entertain fans and athletes alike, offering new comforts, amenities, and a canopied roof to shelter patrons from the summer sun and much, much more.
Food and Beverage 5
The entire array of concession fare at Toyota Stadium does not disappoint. There is a broad selection of food items, with something for everyone. Concession stands ring the entire main concourse of the stadium.
Some examples: The Takis, offering their signature Striker Burrito stuffed with the usual ingredients and tater tots ($18). Their Italian sausage sub is topped with giardiniera ($12).
The usual stuff: hot dogs ($6), pretzels/popcorn ($6), souvenir soda ($9), available at most stands. The best bargain these days is a Wild Hero draft beer for only $5. Their Philly cheesesteak and a specialty item called Meatza Pizza Fries ($18). A Coca-Cola BBQ bacon burger goes for $14. Yeah, they do offer Buffalo Wings ($12). There is a local chain selling their feature Corny Dogs, but they're listed on the menu as “CornDog With No Name”. There’s got to be a story behind that flap!
Atmosphere 4
There is an actual tailgate scene here at Toyota Stadium. In the parking lots off the west side of the stadium, fans participate in several pregame rituals. The supporters section? Meh. Tucked into one corner on the southwest side of the venue, we can assume the craziness has been muted for one major reason. In 2025, the entire east stand was closed off for reconstruction, and this construction phase renovation has somewhat dulled what would normally be a roaring stadium in a cozy setting. All this should change once the new stadium is completed.
Nonetheless, these fans are serious about their sport, support the team in droves, and offers a pretty energetic game day atmosphere, even with the interim stadium configuration.
Neighborhood 5
First-time visitors would normally come here with low expectations. How much joy can one expect from a stadium tucked away in the suburbs, far from the Dallas urban core, and most likely surrounded by acres of parking, soul-crushing suburban plazas, and wide roads of vehicles?
Big mistake!
The City of Frisco is an upscale bedroom community with plenty to offer. There are plenty of restaurants within easy walking distance, residential condominiums, and lofts in abundance. Frisco is also the home of an AA baseball team, as well as the practice facility for the NFL's Dallas Cowboys. The streetscapes are attractive, the neighborhood is safe, and there is an actual vibe to the district. This really is a must-visit spot with plenty of other attractions and activities.
Fans 3
The Dallas faithful do not break attendance records, but one has to say this: these people show up in some oppressive heat and support their team in a venue that currently has just scant comfort for the elements. There are flags everywhere, the supporters tailgate, chant, and cheer. It is probably not the premier MLS venue when it comes to fan energy and support, but a solid one nonetheless.
Access 4
The Dallas North Tollway gets you here from pretty much anyplace in the Dallas Metroplex, and the network of highways handles stadium traffic with ease. There is a public transportation option via DART bus 308, which runs from downtown Dallas to just outside Toyota Stadium. Check online for schedules.
Return on Investment 4
Parking used to be free, but now non-season ticket holders are charged $20 to park in the general Corolla Red, Highlander Green, Sienna Blue, and RAV4 White Lots. Be aware that there are parking ramps in the commercial district south of the stadium offering parking at better price points, and even free spaces on the street if you arrive early enough.
As for ticket prices, the numbers vary widely, but use a baseline of $49 to get an average price seat at an average game. Secondary websites offer tickets as low as $13, and it pays to shop. The team also offer a pricier ticket with an “all you can eat” option.
Extras 5
We have to give a massive score bump for this for one reason - the National Soccer Hall of Fame. This museum really should be visited without the distraction of an actual game in the stadium, as the facility is a superb look into the Beautiful Game and all the great history of the sport here in the United States. The façade and entry plaza on the south side of the venue are inviting, the exhibits are immersive, and display state of the art. Dallas can claim this attraction as its very own, and that alone propels it to the list of elite venues in MLS.
Final Thoughts
The “New Toyota Stadium” project is well underway, with construction disruptions and service/comfort compromises sure to affect the fan experience for the next two years. Once complete, the Dallas FC experience promises to be one of the superior ones in the United States. Make a trip here, plan to stay, and take in all that the City of Frisco has to offer.
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