Photos by Terry McCutchen, Stadium Journey
Stadium Info FANFARE Score: 3.43
The Field House 2600 S. Neal Street Commerce, TX 75428
Year Opened: 1950
Capacity: 3,055
East Texas A&M University Women’s Basketball
East Texas A&M University, formerly Texas A&M University-Commerce, is the fifth oldest state college/university in Texas, having been founded in 1889. The school opened under the name East Texas Normal College as a training school for teachers in Cooper, Texas.
After fire destroyed the original campus, the school was relocated to its present day location in Commerce, Texas. The school received full state funding in 1917, and in 1923 changed its name to East Texas State Teachers College.
The school voted to remove the word Teachers from its name in 1957, and changed to a university in 1965, becoming East Texas State University. In 1996 the school was voted into the Texas A&M system, thus becoming Texas A&M-Commerce – this name was used until November 2024 when the school became East Texas A&M in an effort to better connect with the region where most of the traditional students reside.
With an enrollment of 11,500 in 2023, this is the third-largest university in the Texas A&M University System. Located in Commerce, in the northeast corner of the Dallas-Fort Worth metroplex and a mere 60 miles from downtown Dallas, most of the current student body hails from either the Dallas metroplex or one of many small towns in northeast Texas.
ETAMU’s mascot is the Lions; the school sponsors twelve varsity sports and have competed since 2022-23 at the NCAA Division 1 level in the Southland Conference; previously the teams were members of the Lone Star Conference for much of their history. The women’s basketball program began in 1971, making the Elite Eight in 2007 and having qualified for the national tournament five times since their founding.
The home of Lady Lion basketball is The Field House. Built in 1950, The Field House is designed in the shape of an airplane hangar and covers over 69,000 square feet, most of which is continuous hardwood flooring lined for multiple basketball and volleyball courts. The Quonset-shaped building is quite in contrast with the rest of campus, which consists mainly of new, modern buildings made of brick, lots of glass, and state-of-the-art architecture.
With moveable stands, the massive open space and 58’ ceilings can host five full-court basketball games simultaneously. It is believed to be the largest non-stop hardwood floor west of the Mississippi River; unique and a peek into a time long past.
Food & Beverage 3
Concessions at The Field House are unspectacular but do offer many of the basic items you have come to expect. Food choices include hot dogs, nachos, popcorn, pretzels, assorted chips, and candy. Drinks include Powerade, water, Coca-Cola products, and Dr Pepper. Alcoholic beverages available include Bud Light, Michelob Ultra, White Claw, Beatbox wine, Dallas Blonde, and local lager Tupp’s Bold Gold.
There is one concession window with one or two workers, which is sufficient. The only time there may be a wait longer than one or two people is during halftime. Prices are a little higher than what you might expect for this level of play, with drinks costing between $4.75 and $7 and snacks costing between $3 and $6. Nachos do cost $7.50 and Beatbox wine is $8.
Atmosphere 4
Basketball games inside The Field House are entertaining and fun for all ages. Due to the fact the school is located in a smaller community, NCAA D1 athletics are consistently the top entertainment option nearby. The Lady Lions are supported by a cheer squad, dance team, and pep band, as well as fans of all ages from Commerce and surrounding towns.
On one end of the gymnasium, there are two large inflatables for children to play on before and during games. The inflatables are within eyesight of the visitor stands and one end of the home stands. When asked if the inflatables were featured at all home games, the gentleman from the inflatables company stated that they were, to allow kids to play so adults could enjoy the game.
There are crowd participation games at Lions games that take place during long stoppages in play, as well as half time entertainment. At the most recent game I attended, there was a relay race between a group of young children followed by a scrimmage between two youth basketball teams – all these activities created an environment where there was very little down time when there was no action on the court.
Neighborhood 3
East Texas A&M is located in the northeast Texas community of Commerce. Commerce has a population of approximately 10,000, one of the smallest university towns in the state of Texas. Located in such a small town, the school is the center of activity, largest employer, and biggest attraction in the region.
If driving into town from the Dallas area via Highway 24, the main entrance to campus greets you as you enter town. Most of the buildings seen from the road are new and built using sustainable techniques that meet Leadership in Energy and Environmental Design (LEED) certification.
The area across Highway 24 from the school consists of the convenience stores, fast food restaurants, and major chain stores of Commerce. The neighborhoods that surround ETAMU include a mixture of apartment complexes, modest single-family homes, and small duplexes and other rental properties. Within a half mile of campus sit the historic, century-old houses that were original to the city. For games during Christmas break prior to the start of Spring semester, there is not much life in and around campus.
If looking for a meal before or after the game, there are a few restaurant choices in town. Luigi’s Italian Restaurant and Lone Star Eatery Grill & Bar are both across the street from campus, while Lulu’s Burgers and Mariscos del Golfo are both just a few minutes’ drive away. Fast food establishments across from ETAMUl include Braum’s, Chicken Express, Sonic, McDonald’s, and Dominos.
For a small town there are just a few viable hotel options, including Magnuson Hotel, Lion’s Den Extended Stay, and The Yellow Rose of Texas. Hotels in Greenville, a short 20-minute drive away on Interstate 30, offers Hampton Inn & Suites, Best Western Plus Monica Royale, and Comfort Inn & Suites, among others. Sulphur Springs is 30 minutes away on I-30 as well, and also has multiple hotel options. Alternatively, if you will be coming from the north, Paris and Sherman are both within an hour’s drive and have plenty of accommodations to choose from.
Fans 4
Lady Lion fans are loyal – their support is displayed through cheering during the game, led mainly by the pep band, cheerleaders, and student section. The support of these groups goes deeper than simple cheering, as they have organized chants for specific actions by their opponents. For example, after an opponent substitution, the crowd will count the steps of the player heading to the bench until she takes her seat on the bench, at which time they all yell at top volume, “SIT DOWN!”.
Also among the fans here are groups of youth basketball teams from surrounding communities, as well as many senior adults. At a game I recently attended, there were three different youth basketball teams in attendance.
Access 3
The Field House at East Texas A&M is easily accessible, sitting on the north end of campus just one block east of TX-24. It sits behind Memorial Stadium, easily visible – it will be the enormous maroon Quonset hut-style building that looks like an airplane hangar.
Parking is plentiful with a large lot extending from the football stadium past the gym, allowing fans to park within a short walk of the entrance. There is no charge for parking, which is an added benefit.
Return On Investment 3
The experience overall provides about what you would expect for the cost involved. All tickets are general admission for $10 or $15, depending on how high in the stands you prefer to sit. A limited number of courtside seats are available for $30. Once conference games begin in late December, there is also a men’s and women’s double header against the same opponent for one ticket price during every home game.
Concession prices are slightly more at The Field House than at most comparably sized schools. This is offset by free parking and the no cost children’s play area.
Extras 3
Free parking within steps of The Field House’s entrance is definitely worth extra recognition.
Most schools have prioritized and monetized prime parking spots, so the sacrifice of this income for general public parking is well appreciated.
The unique, historic building that is The Field House provides a memorable game experience. While void of many modern amenities, the gym is a step back in time and a reminder that this is not professional basketball, but a game being played by college students.
What the pep band adds to the atmosphere during the game is worth an extra shout out; the choreographed chants directed at the opposing team are both entertaining, and also help give some home court advantage to the Lady Lions.
Final Thoughts
East Texas A&M Lady Lion basketball, as members of the Southland Conference, provides a quality game experience – the activities are sure to entertain fans of all ages. Stepping into the confines of the venerable building is like taking a stroll into the past; an afternoon or evening spent on the campus of ETAMU is well worth the time invested.
It was recently announced that a new multimillion dollar event center has been approved. There is no planned date or other details available at the time of this article, however. Nevertheless, I would suggest putting a trip to this northeast Texas campus near the top of your basketball bucket list, to avoid missing a game in The historic Field House.
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