Photo courtesy of the Texas Bowl
On Wednesday, December 4th, Lone Star Sports and Entertainment and ESPN Events – the joint partners that present and own the annual Texas Bowl – announced a new a new title sponsor that will begin this season. Texas based company Kinder’s will serve as the new title sponsor for the game, which will feature a matchup of a Big 12 team against an SEC team at NRG Stadium in Houston on December 31st.
According to a news release, Kinder’s is recognized as “a leading provider of premium quality sauces and seasonings” and has been in business for over 75 years. Founded by World War II veteran John Kinder in San Pablo, CA in 1946, the company is known for its lines of barbecue and wing sauces, as well as its spice rubs.
“We are beyond excited to announce our partnership with the Texas Bowl,” said Kinder’s Co-CEO & Chief Brand Officer Jim Hart in a news release. “At Kinder’s we appreciate the kind of obsession it takes for these athletes and coaches to get to this level. We aspire to bring that same passion and commitment to everything we make, and it is a privilege to be part of providing the stage for them to showcase their incredible talents.”
This will be the 19th edition of the Texas Bowl – the 2023 edition saw the then # 22 ranked Oklahoma State Cowboys defeat the Texas A&M Aggies by a score of 31-23 in front of an announced crowd of over 55,000. According to Texas Bowl representatives, since 2014 the contest has become the most-attended bowl game outside of those participating in the College Football Playoffs.
“We are thrilled to welcome Kinder’s to our family here in Houston as the title sponsor of the Kinder’s Texas Bowl,” said Lone Star Sports & Entertainment General Manager David Fletcher. “Everything is bigger in Texas, especially the passion for food, family, and football, so to have an opportunity to work with a partner like Kinder’s who values each of those to further enhance the experience for fans, teams, and our community, it is truly special.”
Kickoff for the 2024 edition of the Kinder’s Texas Bowl is scheduled for 2:30pm, and the game will be simulcast on ESPN and ESPN+.
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Follow Eric Moreno's Stadium Journey on Twitter at @EricMoreno6477.
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