Mercedes-Benz Stadium – Celebration Bowl
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The Celebration Bowl began in 2015 in Atlanta, Georgia and is played at Mercedes-Benz Stadium. Its mission is to provide the competing schools’ alumni, fans, and sponsors with a first-class bowl experience while celebrating the heritage, legacy, pageantry and tradition of the Historically Black Colleges and Universities (HCBU’s). The game pits a team from the Mid- Eastern Athletic Conference (MEAC) against a team from the Southwestern Athletic Conference (SWAC). It is the only non-playoff bowl featuring two FCS-level schools.
Food & Beverage 5
Fans attending the Celebration Bowl will be thrilled with the variety of foods available and the low prices for these items. This is due to the Mercedes-Benz Stadium’s Fan First Experience. The principles of this experience are 1) provide food at prices a family of four can afford, 2) provide the best selection of foods Atlanta has to offer, and 3) make sure the concessions experience is as hassle-free as possible. A sampling of prices under the program includes Coca-Cola sodas ($2, with unlimited refills), water, hot dogs, pretzels and popcorn are also priced at $2. Pizza, nachos, and waffle fries are priced at $3. The most expensive item on the Fan First menu is $5 for a 12-ounce domestic beer.
The purchase process at the 673 concession points is as hassle-free as possible. All transactions are in full dollar amounts which simplifies the change making process and the beverage stations are self-serve away from the sales counter. This really minimizes the time spent in the concession stands.
One of best ways to create a great atmosphere at a game is to put a quality product on the field. By their good records and being selected to play in a bowl, both teams fill this requirement.
A second way to create a great experience is through watching the game in a quality environment. When you enter Mercedes-Benz Stadium, you will immediately know you are in a football venue like no other. The first thing you will notice is the 360-degree Halo Board over midfield. It features 63,000 square feet of video screen and is more than 58 feet tall. You will never miss a play watching the world’s largest scoreboard.
Nobody ever leaves their seats at halftime of an HBCU game. That’s because it is time for a battle of the bands from the respective schools. Expect some wild marching gyrations and some fantastic music in a competition just as contested as the ballgame itself.
Attending a bowl game often offers an opportunity to catch up with old friends from other MEAC/SWAC schools. The Mercedes Benz Stadium offers multiple meetup points within the stadium. A favorite place to meet is in the plaza in front of the Window on the City or one of the sky bridges above it.
We hope the game you attend is exciting and close. No matter the outcome you’ll return home talking about the stadium of the future.
Mercedes-Benz Stadium is located at the epicenter of Atlanta’s tourism area. This area includes the Centennial Olympic Park, CNN Center, the World of Coca-Cola, and the Georgia Aquarium. One “must do” when in town for the game is a visit to the College Football Hall of Fame, located just two blocks from the stadium. Several Celebration Bowl-related activities will take place at the HOF during Bowl Week.
Restaurant suggestions close to Merges-Benz Stadium include STATS sports bar, McCormick and Schmick’s, and Taco Mac. For those on a budget there is a food court in the CNN Center with plenty of fast food options.
More than likely if you are coming to the Celebration Bowl you may be on a travel package. If not, two hotels within walking distance of the stadium are the Omni Hotel, and the Embassy Suites at Centennial Park.
In most cases fans traveling to a bowl game from any distance are already going to be fired up about their team’s successful season. What we want to do is make you aware of activities prior to the game where you can show your support for your team. The Celebration Bowl FanFest takes place the morning of the game in the Fan Plaza outside of Mercedes-Benz Stadium. It features the fantastic marching bands from the two teams, as well as their cheer squads. Other activities include pep rallies for each team, interactive games, face painting in your team colors and the chance to meet some elite former college football stars at the autograph booths. This is also the best place to stock up on game-related merchandise.
Anyone who has ventured to Atlanta knows that traffic is a major issue any time of year. If you do decide to drive to the stadium, we suggest that you purchase your parking ticket well in advance. You can also utilize the WAZE app to get gameday traffic info and suggestion of alternate routes to the stadium.
Personally, we suggest you leave the driving to someone else. Mercedes-Benz Stadium partners closely with the ride service Uber. The most cost-efficient option is to take the MARTA rail system to the GWCC/ Mercedes Benz Stadium station. The rail system extends out into the Atlanta suburbs where lodging may be cheaper, and takes you directly to Atlanta’s Hartsfield-Jackson International Airport.
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We encourage you to use our partners at Ticket Monster to find the best deals. Tickets range from $50-$175 depending on seat location and what amenities you order. The Fans First experience will really help to keep your food expenses at the game at a very reasonable level. Lodging near the stadium tends to be pricey for special events. You can save a great deal of money by staying at a suburban hotel near a MARTA station and riding the train directly to the stadium,
The Celebration Bowl is not just a football game. Bowl week also includes a series of workshops for the African-American community at the National Center for Human and Civil Rights located in Centennial Olympic Park near the stadium. Workshops focus on higher education, enrichment, and empowerment within the black community.
Mercedes-Benz Stadium is also the home of the Atlanta Falcons and the Atlanta United soccer franchise. It also hosts the Peach Bowl and the Chick-fil-A Kickoff Classic each year.
Mercedes-Benz Stadium will be hosting three major sporting events over the next five years. These include the 2018 National Football Championship Game, the Super Bowl (2019), and the NCAA Final Four (2020).
The Mercedes-Benz Stadium is the greenest stadium on earth as it has earned platinum LEED certification. The stadium features more than 4,000 solar panels and a several million-gallon cisterns that catches rainwater for recycling.
OMNI Hotel at CNN Center
100 CNN Center
Atlanta, GA 30303
Embassy Suites by Hilton Atlanta at Centennial Olympic Park
267 Marietta St NW
Atlanta, GA 30313
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