Photos by Terry McCutchen, Stadium Journey
Stadium Info FANFARE Score: 4.14
Memorial Stadium N. Harbin Drive Stephenville, TX 76401
Year Opened: 1951
Capacity: 24,000
Tarleton State Football - Memorial Stadium
Stephenville is a city of approximately 20,000 people located in north central Texas. Known affectionately as the Cowboy Capital of the World, Stephenville is home to numerous world-renowned horse trainers and top-level professional rodeo athletes, most notably Ty Murray. Murray is a nine-time PRCA world champion cowboy and co-founder of the Professional Bull Riders Association (PBR). In 2023, no less than 42 (31%) of the qualifiers for the National Finals Rodeo came from the Stephenville metro area.
In addition to professional level cowboys, Tarleton State University sponsors championship level rodeo, stock horse, and animal judging teams to solidify the town’s claim to the western themed title. Not just a one-horse town, Tarleton State University sponsors 15 intercollegiate sports programs at the NCAA Division 1 level – this season is the first full year as a D1 school; having begun the transition from NCAA Division II competition in 2020. The Texans football team currently competes in the Football Championship Subdivision (FCS); the team qualified for postseason competition in their first season of eligibility.
Memorial Stadium, home of the Texans football team, originally opened in 1951 and was named in honor of 179 former students and faculty members who lost their lives during World War II. At the time, the concrete structure had 32 rows of steel bleachers and seated 6,000 fans. As the result of several renovations and updates through the years, the most recent in 2022, the stadium now sports a turf playing surface, premium suites, an expanded concourse, various concessions, and a state-of-the-art press box, for a total seating capacity of 24,000. The commitment level of the university to compete at the FCS level is evident in the quality of the facilities here.
Food & Beverage 4
There are plenty of full-service concession stands and standalone kiosks along the concourse of the stadium selling various snacks, entrees, and drinks. While there are no major specialty items, there are enough options available for any fan to be satisfied. Souvenir cups are also available, and can be filled with a fountain drink, popcorn, or local favorite Texan Rider draft beer.
Soft drinks are Pepsi products with Starry being substituted for Mountain Dew. Other beverages include Gatorade, bottled water, Celsius energy drinks, Peak tea, and several brands of beer, including Coors Light, Miller Lite, Michelob Ultra, the aforementioned Texan Rider, a blonde ale from Revolver Brewing specifically created for the Tarleton fanbase.
In addition to the expected snack items such as candy, popcorn, chips and pretzels, patrons can also purchase cotton candy, Dippin’ Dots, or pickles to satisfy their cravings. To extinguish a larger hunger, items such nachos, hot dogs, pulled pork sandwiches, and walking tacos are plentiful; local eateries Chick-fil-A and Blaze Pizza provide their signature items as well.
I would suggest a Texan Dog (sausage link on a hot dog bun) topped with ketchup, mustard, and relish chased by a cold Texan Rider draft.
Atmosphere 5
Football can arguably be compared to an organized religion in the state of Texas – the passion of fans to generate such parallels is present in Memorial Stadium on game day when the Tarleton Texans are playing.
Hours before the gates open, fans arrive to begin tailgating, sharing food, and preparing for the game. The team is led onto the field with the band lining the field, cannons exploding into the air, and the Texan Rider racing down the sideline on his horse, reining circles in the middle of the field before departing as the crowd roars. The players then race out of the field house and begin preparation for kickoff.
During the game, students stand at attention the entire game behind the visitor’s bench, screaming in full voice attempting to play their role in every snap. LED lights, loud music, and a high-definition scoreboard work in unison to create an environment where the energy is highest, and game play is at maximum potential.
The most recent game I attended was not decided until the final seconds; both teams’ crowds were electric until the final buzzer. As the visiting team’s defenders knocked down the potential winning touchdown pass in the end zone as time expired, the visiting fans rushed the field, a sight I had never witnessed before in person.
Neighborhood 4
Tarleton is set in the center of Stephenville, which is a small town of approximately 20,000 people. The area around campus is mostly residential with many restaurants and fast food choices within a few minutes’ drive. The best options include Hard 8 Bar-B-Q, Grump’s Burgers, Don Nico’s Mexican Food, Newton’s Saddlerack, or Caam’s Pizza Restaurant. Should you prefer an old school diner experience, Jake and Dorothy’s is a locally owned joint that dates back to 1948, the place where waffle cut fries were invented and chicken fried steak is their calling card; just carry cash as they do not accept credit or debit cards.
There are plenty of hotels to choose from in town; some of the more highly rated choices include Hampton Inn and Suites, La Quinta Inn and Suites, and Best Western Plus, among others. If you prefer short term rental options, there are several small houses and cabins available in and around Stephenville. On busy weekends, however, availability can be an issue.
Fans 4
Memorial Stadium is the center of attention on campus on many fall Saturdays. Official tailgating takes place in Texan Alley, located in the RV parking lot northwest of the stadium and bordering the track facility – this area is packed with tents, barbecue trailers, music, and plenty of beverages to quench any thirst. Most hosts are friendly, and the experience is well worth the trip.
Once inside the facility, the student section is active and loud. Located on the visitor’s side behind the opposing team, this area also includes the organized groups such as the Plowboys, The Sound and Fury Marching Band, and the Texan Stars dance team.
Access 4
Stephenville is approximately three and a half hours north of San Antonio via US-281, or three hours from Austin via Interstate 35. From the Dallas-Fort Worth metroplex, it is only a little over an hour’s drive. Once in town the university is easily accessible, with ample parking around Memorial Stadium.
There is no commercial air travel into town and public transportation is rideshare only, which is limited at best. The best option if flying into the region is to fly to either DFW airport or Love Field in Dallas, Austin-Bergstrom airport in Austin, or the San Antonio airport, and then rent a vehicle to drive.
Parking within a block of the stadium is reserved for VIP and suite ticket holders. Paid lots a two or three-minute walk from the stadium, near Wisdom Gym, are open for $10 via the ParkMobile website. Beginning next year, however, there will be a new parking garage open on Washington Street. Free parking is also available across Washington Street in the baseball and softball complex, an approximate five-minute walk from Memorial Stadium.
Return On Investment 4
The time and expense of attending a Tarleton Texans football game is well worth the investment – with no bad seats, general admission tickets starting around $30 are sufficient. This is the average price one would expect to pay for playoff-caliber FCS football regular season games.
Concession prices fall within the lower end of the price range for comparably sized colleges. With the quality of food and variety of choices here, the ROI for concessions is above average. Parking at $10, or free, within a five-minute walk is not unfair at all; all of this helps make the total package of attending a game at Memorial Stadium well worth the cost.
Extras 4
The passion the fans bring makes for a huge home field advantage. Student groups lead the student body to be loud and active the entire game; it is easy to see why football is the most popular team sport in the state of Texas, and the life force of student culture.
The option for free parking within a short walk to the stadium deserves a nod – this allows fans to save a few dollars to purchase a Texan Rider or Oscar P Pretzel.
Multiple drink and food options, along with plenty of concession stands and standalone kiosks, helps minimize time waiting in line, maximizing time watching the action on the field.
The presentation of the stadium team, involving lights, scoreboard, music, and the announcer creates an atmosphere that is fun and energetic. There is an old West Texas saying that is applicable to the gameday atmosphere at Memorial – “If this doesn’t light your fire, your wood is wet!”.
Final Thoughts
Tarleton State football, though a new participant at the NCAA Division 1 FCS level, provides a quality game day atmosphere. Replete with energetic students, supportive alumni, and high quality in-game presentation, Texans games are top notch events. It is well worth the time required to attend a Tarleton football game in the future; after a few hours of meeting new friends in Texan Alley, you can grab a snack and drink, then prepare to watch an exciting football game in an older stadium that has been renovated to meet modern demands. This is a sports stadium, though somewhat off the beaten path, that is well worth a visit.
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