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Writer's pictureMarc Viquez

Kassam Stadium - Oxford United



Photos Courtesy of Google Images

Stadium Info FANFARE Score: 3.29

Kassam Stadium Grenoble Rd, Littlemore Oxford OX4 4XP

Year Opened: 12,500 Capacity: 2001


 

Football at The Kassam

Kassam Stadium, also known as Grenoble Road, is the home of Oxford United and opened in 2001. The 12,500-seat football stadium is named after the grounds owner and former chairman Firoz Kassam. The stadium has only three stands, but the plan is to build a fourth one to increase capacity to 16,000 in the future.


The decision to build a new stadium began in 1995 when Oxford’s old Manor Ground, which had been built in 1926, was considered outdated by current standards. Construction began in the summer of 1996 but was suspended in December 1997 due to financial concerns. 


No further work was done to the site until over 2-years later, in February 2000, due to financial and legal woes. Finally, on August 4, 2001, the stadium opened with a friendly against Crystal Palace. Today, it’s known as the soccer ground with three sides.


The stadium features a reflective glass paneling at its main entrance and is broken up into three stands for visitors. The North Stand is used for both home and away supporters and seats 5,026. The East Stand is home to the more vocal supporters and houses 2,879. The South Stand is the main structure and houses club offices, team locker rooms, executive boxes, and the Exhibition Bar. It is divided into two tiers, with the lower area home to the family section. It seats 4,495 in total.


Oxford United was founded in 1893 and lived a nomadic life for its first 20 years, switching grounds on a regular basis. They found a permanent home in 1913 when they began playing in Manor Ground. The stadium would go through major renovations, including a completely new structure in 1925.


The U’s began play in the Championship for the 2024-25 season and were in League One from 2006-2016 and were as low as the National Conference (5th division) from 2006-2010. The move to the second-highest level of English Football has seen an increase in attendance from 9,021 to 11,440 in one season. 


Food & Beverage 3

The stadium offers the usual pies, pastries, burgers, and hot dogs. The chicken and mushroom pie is recommended. There are also small stands in the car park, serving freshly grilled burgers and bacon rolls from a van in the southwest corner. The club introduced two new beers this season that are made by Little Ox Brew Co. They are Lucky U Pale Ale with tropical and zesty notes and 1893 Lager, which is a crisp, clean pilsner.


Atmosphere 3

Kassam Stadium is a nice, modern, and comfortable stadium that will offer a welcoming afternoon for a soccer match. A few areas of the stands seem much further away in comparison to other Championship League venues, and parts of the stadium seem somewhat neglected in terms of cosmetics.


The noise level can be very boisterous. The small and dedicated fan base comes alive during points of the game and creates a louder atmosphere than what appears in the stands. The United fans are called the Yellow Army; they unite the various fan groups and improve the matchday experience. Expect raucous chants, songs, and cheers throughout the match. 


The stands are separated into three areas and are covered with visible steel beams on the ceiling. The plastic folding seats are colored blue and yellow and provide enough comfort; there are also times when areas of the stands are empty to move around and view the game from a new vantage point. 


The United Club shop is located behind the VUE cinema and is open on matchdays from 11 AM to 3 PM and an hour after the game. 


Neighborhood 3

The stadium is 4 miles from the city center of Oxford, and there are no home and away pubs close to the stadium. It is in a residential and industrial complex. In other words, the Kassam Stadium is isolated from Oxford or a surrounding neighborhood.


Fortunately, the Kassam Leisure Complex is across the carpark and offers a collection of places to dine, drink, and entertainment. The Ridge Bar & Grill, Fish & Chips, J’s Sports Bar, Frankie & Benny’s, and Oxy Asian Buffet are dining options. Frankie and Benny’s serves New York-style Italian dishes, and the Refuelling Bar at Gravitee Golf offers drinks, pizzas, and hot dogs.


There are no pubs within walking distance of the stadium. The Kings Arm, The Blackbird, and George Inn are two pubs for a pint before the game. They are around a 20-minute walk from the stadium. 


Fans 4

Oxford supporters have always made their presence felt at home matches. The team has averaged well over 7,000 in annual attendance in the last decade. This season has seen numbers topple over 11,000 for games in the Championship. Having a winning side gives the fans and individual supporters groups something to cheer about at the game. 


Access 4

Kassam Stadium is not close to a train station. The best way to access the stadium is by car, which the stadium offers a free car park. The M40 is the nearest motorway, and you can use several junctions starting from J9, J8, and J7. The large car park, visible from the stands, allows easy access to and from the stadium. 

Thames Travel provides service with a special matchday bus to and from the stadium from designated spots around Oxford. The closest city train is 5 miles away from the center of town.


Return on Investment 3

The price of tickets for an adult in the East Stand costs £25 or £28 on the day of the game. The North Family Stand also costs the same price. These are the least expensive for adults for a game at the stadium. The most expensive seat is in the South Upper Stand at £35 and £38 in advance. Tickets for seniors and children under 18 are much less. The cost to park is free, the food prices are reasonable, and the pies are under £5. A kit costs £50, a cap £16, and a hoodie £50. The price of a pint is among the cheapest in Championship League at £3.50.


Extras 3

Kassam Stadium offers a sensory room for anyone under the age of 23 years who needs to take a break.


The stadium is known for its bronze statue of an ox, revealed in 2008.


The stadium offers free parking, a welcome surprise on any ground across England or the world.


Final Thoughts

Kassam Stadium is a pleasant facility to watch a match, but not one that will be memorable. The stadium is easily accessible by car, offers free parking, and has all the modern conveniences. It is a great way to spend an afternoon during the football season.













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