Photos by Terry McCutchen, Stadium Journey
Stadium Info FANFARE Score: 3.84
Gerald J. Ford Stadium 5800 Ownby Dr University Park, TX 75205
Year Opened: 2000
Capacity: 32,000
SERVPRO First Responder Bowl
In the landscape of college football bowl games, the SERVPRO First Responder Bowl is a relative newcomer - it began with the name Ticket City Bowl in 2011, changed its name to the Heart of Dallas bowl in 2013, before settling in with the current name in 2018. It was originally played in the venerable Cotton Bowl located in historic Fair Park before moving to its current location on the SMU campus, in the more upscale University Park neighborhood of Dallas.
Gerald J. Ford Stadium opened on the SMU campus in 2000, on the site of former Ownby Stadium. Named after alum and donor Gerald J. Ford, the stadium was built in the collegiate-Georgian architectural style that is prevalent on campus. As part of its 32,000 seats, expandable if needed, there are over 2,100 club level seats plus 2,000 seats in 41 luxury suites.
There is a giant HD video screen perched at each end of the stadium – all fans, regardless of their location, are able to see one of the scoreboards easily to view replays, advertisements, and up-close pictures of on field special recognitions. The sound system is clear, and can even be heard one block away at the parking garage.
Seating for the stadium is in a horseshoe, with the south end zone open; this latter end zone houses the newest addition to Ford Stadium, the $100 million Garry Weber End Zone Complex and Armstrong Football Center. Built in 2022, largely through generous donations from donors Garry Weber, Bill Armstrong, and Liz Martin Armstrong, the three-story complex houses SMU’s football performance facilities, coach’s and administrative offices, hospitality and recruiting areas, and Letterman’s Lounge. In addition, there are 1,200 exclusive suite level seats inside.
Food & Beverage 4
Concession stands and kiosks serving general foods are plentiful – there are 10 full-service concession stands plus at least 10 more drink only portable stands and walk-thru lines. Bagged snacks, such as chips and peanuts, are also available at the walk-thrus to take some of the traffic out of the full-service lines.
Most foods you would expect are available in the general concession stands – the all-beef hot dogs and nachos are the heartiest items, costing $7 each. Giant pretzels ($7), giant popcorn ($8), peanuts ($6), cookies ($5), candy ($5), and chips ($4) are all options, while a couple of unique offerings include Takis ($5) or a cup of melted cheese ($1).
In addition to regular snack bar items, there are some Dallas centric choices available; Mi Cocina offers MiCoRitas frozen margaritas, while Ferris Wheelers and Rudy’s both serve barbecue items, and Nutty Bavarian Nuts has a stand for their snacks.
Coca-Cola products are offered in 32 ounce souvenir cups, which cost $7. Other drinks include Powerade ($6), Dasani water ($5), Smart water ($7), and domestic beers ($11). Beer options included Coors light, Miller light, Modelo, and Michelob Ultra, as well as a local brew, Pony Pils. Pony Pils is an American Golden Lager brewed by local brewer, Lakewood Brewing, specifically for SMU. Lakewood donates $1 per case to a scholarship fund to be used for a STEM scholarship given to future brewers.
SMU has posted numerous concession maps on the walls in the concourse for fans to reference. For the First Responder Bowl, this map proved very helpful but not 100% accurate – there were some specialty offerings listed on the map that were unavailable during the bowl game.
Atmosphere 5
The two teams playing in the game go a long way in determining the overall atmosphere. Since moving from the spacious Cotton Bowl, which seats well over 90,000, to Ford Stadium, the game atmosphere has been improved with crowds ranging from 10,000-28,000. The First Responder Bowl Committee strives to invite at least one team that is either a service academy or located in Texas to ensure local fan interest. Teams chosen to play since the move to SMU have included North Texas, Texas State, UTSA, Rice, and Air Force.
Directly across Ownby Drive from the west side of the stadium, in the parking lot of the Meadows Museum, there is a free public tailgating area set up. Here, fans are offered free food and drink with donations being accepted for nonprofit agencies that are represented. In addition to the food and drinks, there are also children’s games and other giveaway items available for fans to take home as souvenirs.
At the most recent game I attended, two Texas teams played and the crowd was electric, even though both teams had records that were barely above .500. Split almost evenly, half the crowd roared after each play while the remaining fans groaned. Both schools were able to bring full bands, dance teams, and cheer squads to support their team as well. With such large numbers of alumni in attendance, each school hosted large tailgates on The Boulevard, 50 yards apart from one another. This made for a great scene as the tree-lined street was filled with green and white on one end and maroon and gold on the other. Upbeat dance music pumped from both locations, and laughter and conversation could be heard between drum beats as the smell of the grills wafted through the oaks.
Neighborhood 4
Ford Stadium is located on the campus of SMU, which is in the University Park neighborhood of Dallas. University Park is a stable, upper-middle class neighborhood with numerous restaurants and shopping areas along Interstate 75. There are also many food choices along Hillcrest Avenue, which forms the western edge of campus – restaurant options range from Jimmy John’s and Bubba’s Cooks Country to Kyoto Sushi, Torchy’s Tacos, Desperado’s Mexican, and Campisi’s Egyptian Italian; this list only represents a small number of the numerous options available within a short walk of the stadium.
Hotel accommodations are plentiful within 2 miles of the SMU campus. There are several luxury choices including The Lumen and The Beeman. Other options that are less expensive but still highly rated include DoubleTree by Hilton-Campbell Centre, Hyatt House/Lincoln Park, and La Quinta Inn-Uptown.
Fans 4
Crowds for the First Responder Bowl are dependent on the teams playing and the weather. Usually scheduled for the first week of January, Texas weather can be fickle. With average high temperatures in North Texas normally in the mid-50s and a 60% chance of sunshine on the typical winter afternoon, fans consider this ideal football weather. With good weather, regionally relevant schools, and the intimate setting that Gerald J. Ford Stadium provides, the crowd is typically engaged and involved in the game.
The most recent game I was able to witness seemed more like a long-running rivalry game than a year end bowl experience, based on the fan reactions. Both fan bases were out in force and cheered their respective teams on as heartily as possible.
Access 3
The Southern Methodist campus is easily accessible using the Mockingbird exit off I-75 (North Central Expressway). It is a short drive from either major airport, only 20 minutes from Dallas Love Field and 30 minutes from DFW International Airport. However, if taking public transportation is your preference, the Dallas Area Rapid Transit (DART) light rail Red, Orange, and Blue lines all stop at SMU/Mockingbird Station, which is within an easy half mile walk of the stadium.
Traffic flow is marked with signage, which assists fans to find parking and entrances to the stadium. Prepaid parking passes are available for $20, which is a normal parking charge for parking in the DFW metro area.
The neighborhood around SMU’s campus is fairly flat and well-marked which is beneficial for walking. Once inside the stadium there are many signs posted and friendly ushers available to help direct you to your seat, or assist with other issues if needed. There are also QR codes posted throughout the concourse with emergency access contact information should additional help be needed. After dark, there is plenty of lighting in all public areas for safety.
Return On Investment 3
Tickets to the SERVPRO First Responder Bowl range in price from $33 to $177, but first responders can get up to 4 free tickets in appreciation for their service to their communities. Concession prices here are average for high-level college games such as this – light snacks and a drink can be taken care of for between $10 and $15, while heartier choices will cost more.
Parking passes cost $20 if paid online prior to game day, increasing to $25 or more on game day. There is free parking available if you are willing to walk a few minutes, however, and public transportation has a stop within a half mile of the Gerald J. Ford Stadium.
I would consider the cost of attending this event to be average for NCAA FBS college football, especially considering this is a bowl game in a Power 5 football stadium.
Extras 4
Thanks to generous sponsors, all first responders are eligible for up to four free general admission tickets to the game. During the game, first responders are also recognized and celebrated for their sacrifices and support of their communities.
Special recognition, namely national honors, for individual first responders who have gone above and beyond the call of duty is an added bonus during the event.
Having over twenty stations to purchase drinks and packaged snacks, including beer, water, and soft drinks is an extremely efficient usage of concourse space; this limits time in line and cuts down on time missing the action.
The most recent SERVPRO First Responder Bowl I attended pitted two Texas Group of Five universities against one another – the battle that ensued created a rivalry-style game, which proved to be entertaining both on the scoreboard and for fans in the stands.
Final Thoughts
The SERVPRO First Responder Bowl is a great game to attend, even for the casual sports fan – it checks the box for sports travelers who want to experience different festivities in the sports landscape. Taking place in a newly renovated college stadium, Gerald J. Ford also presents an intimate venue for the action.
With the express emphasis to recognize and celebrate first responders, this game’s mission is evident from the coin toss to the final whistle blowing. Community helpers who are in attendance feel appreciated by being personally being applauded, and many of their peers are recognized on the field with state and national honors.
I believe the SERVPRO First Responder Bowl is a game that should be on your bucket list. With unlimited activities available in the Dallas-Fort Worth metroplex area to add to a multiday trip, this game becomes a great destination for a January weekend.
תגובות