The Des Moines Menace introduced a new look today for one of soccer's older franchises. According to the club's website, the crest has been modernized without changing its original integrity. The new branding combines the look from 1994-2001 and its current branding. The colors of black and white remain the same, along with keeping the original identity. It is a style that is not your ordinary mark in the soccer world and one that should appease the fanbase in Iowa.
The horizontal wordmark features the handwritten typeface and updated logo, plus the two gold stars to represent the two championships won by the franchise in 2005 and 2021. It is a throwback to the 1994 logo that featured the soccer head but with a few tweaks.
The secondary logomark features the main logo without the wordmark, featuring enhanced coloring in the eyes and mouth with bolder black borders. The flames feature a forward motion.
The Des Moines Menace are members of the USL League Two. Founded in 1994, the team has found success in the last 31 years with two championships and three regular season championships. The club plays its home games at Valley Stadium in West Des Moines. Check out the video from SAC Sports Adventures for the stadium experience,
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Follow all of Marc’s stadium journeys on Twitter @ballparkhunter and his YouTube channel. Email at Marc.Viquez@stadiumjourney.com
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