Removal of Sports Authority Signage Begins at Mile High
A crew from Ad Light Group, an electrical company based in Denver, began removing the large “Sports Authority” signs from the exterior of the 76,125-seat stadium that serves as home for the Denver Broncos (NFL) and Denver Outlaws (Major League Lacrosse) on January 8, 2018. The large sign on the exterior of the stadium’s south end is the first to be disconnected. The Broncos reported that all of the stadium’s Sports Authority signage would be removed in the coming weeks.
The stadium will still officially bear the “Sports Authority Field at Mile High” name because several upcoming events, including a Taylor Swift concert, have been booked and ticketed under that name. Beyond that, the stadium does not have a name sponsor. Denver Broncos President/CEO Joe Ellis told media last week that the search for a new name sponsor is ongoing. “That’s an important part of our capital funding moving forward,” he said. “We have 13 seasons left on our lease, and I’d like to wrap up the naming-rights deal and then extend that, because the Broncos aren’t going anywhere. There’s different components. It’s a complicated deal to put this together.”
Sports Authority acquired naming rights to the stadium for $150 million in 2011 before ceasing all corporate operations and closing all retail stores in mid-2016. The Broncos then obtained the stadium’s naming rights from Sports Authority’s bankruptcy estate in August 2016.