Frisco Ballpark to Become Social Hotspot on Thursdays
The Frisco RoughRiders are looking at making Thursday nights at Dr Pepper Ballpark the hippest spot in the Metroplex with the introduction of The Deep Ellum Brewing Party @ The Yard.
The area of the ballpark extending from right field almost to the left field foul pole will be an all-inclusive party for anyone 21 and over who purchases a $19 ticket and includes all-you-can-eat menu options, $1 domestics and $2 craft beers, mixed drink specials, and rotating food trucks.
There will be continuous music played throughout the night by a live DJ, including guest DJ Spinderella for the home opener on April 5. The rest of the season will be a collection of local on-air personalities from the Dallas-Ft. Worth FM dial, social influencers in the community, and a few surprise guests.
The objective is to combine the elements of a traditional Thirsty Thursday game and Happy Hour at a local bar for people to hobnob while offering copious food options and live entertainment in an outdoor setting.
“Thursday night games were dead,” said Riders General Partner & CEO Chuck Greenberg who was part of an ownership group that purchased the team in August 2014. “We saw a lot of growth based on the design of our ballpark and most importantly the demographics of our community to do something completely different.”
Greenberg added that the area was inspired by Park at the Park at San Diego’s Petco Park, a 2.7-acre park located outside the stadium centerfield wall but within its gates that is free to the public on non-game days. A similar setup is also featured at Dr Pepper Ballpark.
“We’re utilizing what normally would be public space for programming for The Party & The Yard,” added Greenberg. “We think it’s going to be great and gives us an opportunity for all sorts of fun activities, really making it a social hub, specifically for the millennials and the young professionals.”
The area will feature a beer garden, big screen televisions, lounge tables with seats, and entertainment. Tailgating games will include cornhole, beer pong, giant Jenga, and bocce ball.
The organization is also aware of the 300 apartment complexes that are within 10 miles of the ballpark that are key target audiences for Thursday nights. The Party @ The Yard is looking to create an experience to the core of the community by designing a program specifically designed for millennials, singles, and young professionals.
“Local radio, bars, and apartment complexes have been reaching out to us because they want to get in,” added Greenberg. “It’s a type of event for which there is no equivalent in the area.”